Thoughtful curl-care made for soft definition and curls that feel “bien”
Rosiely Rizada was born from two things close to founder Betsi Rosiely Rodriguez: her name and her curls. Rosiely is her middle name, one she has always loved, while rizada means curly haired woman in Spanish. Together, the name reflects both identity and the inspiration behind the brand.
Created with sensitive noses and textured hair in mind, Rosiely Rizada focuses on low fragrance curl care that supports natural texture without overwhelming scent. Each product is designed to leave curls feeling soft, moisturized, and defined while making everyday routines feel a little more intentional.
Working in small batches from her home studio, Betsi carefully formulates each curl cream using ingredients like mango butter, coconut oil, and macadamia oil. Her process is rooted in balancing moisture, softness, and performance while keeping ingredient selection at the center of every decision.
What makes the brand feel unmistakably hers is the combination of science and softness. Rosiely Rizada blends Betsi’s romantic, tropical style with her background in biology and research, creating products that feel warm, thoughtful, and effective.
What You'll Find at Bloom
Low fragrance curl cream for curly and coily hair, moisture focused formulas for soft definition, and thoughtfully crafted hair care made in small batches
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With Rosiely Rizada
Why Bloom?
”Providence is a creative city full of people embracing their natural curls. I wanted to be part of that community and make Rosiely Rizada more accessible through a local shop that celebrates small businesses and makers.” - Betsi
Fun Fact
Betsi is a Dominican scientist with a Biology degree from URI. Her tagline, “For curls that feel bien,” reflects her goal of helping women feel confident, comfortable, and happy with their natural hair.